Prime day is the annual shopping holiday (like Black Friday and Cyber Monday) exclusively for Prime members. Unlike most holiday sales, Amazon Prime Day occurs each summer typically around July and will last for a few days. With Amazon taking up to 50% of the U.S. eCommerce market, Prime Day alone can drive an increase in sales and traffic to sellers. In 2018, Prime Day was 36 hours and started from 24 hours in 2015. This year, on Amazon’s 5th Prime Day take full advantage of by following these tips to help you prepare.
Amazon customers will typically land on your product detail page after searching for a product and clicking through either on your product listing or product ad. But what happens after they land on your product detail page? Either, they’ll convert and purchase your product, or they’ll move on. So, it is critical that your product detail pages are designed so as to enhance customer engagement. Some factors that affect a customer’s buying behavior are web design, product images, product description, key product features, and enhanced brand content.
Last week, Amazon announced plans to upgrade its free-shipping option from two-day to one-day shipping for Prime Members. Over a decade ago, Amazon launched its Prime membership which helped attract millions of loyal customers and help build the brand it is today. Now with Amazons new plan to invest about $800 million in Q2 2019 to speed up the shipping process to one-day what could that mean for current sellers?
Many merchants that have been operating under Vendor Central faced the harsh reality when Amazon halted their purchase orders without notice. Vendors who have been pushed out of the program in early March were now being redirected to Amazon Seller Central. This lead vendors searching for answers on why their business with Vendor Central changed without any warning.