Prime day is the annual shopping holiday (like Black Friday and Cyber Monday) exclusively for Prime members. Unlike most holiday sales, Amazon Prime Day occurs each summer typically around July and will last for a few days. With Amazon taking up to 50% of the U.S. eCommerce market, Prime Day alone can drive an increase in sales and traffic to sellers. In 2018, Prime Day was 36 hours and started from 24 hours in 2015. This year, on Amazon’s 5th Prime Day take full advantage of by following these tips to help you prepare.
Optimize Your Content for Amazon
Search engine optimization is important for Amazon, Google and other online engines, however, understand that Google and Amazon are different platforms and SEO can differ in many ways. Making sure that Amazon’s SEO is focused on accessibility and optimized through keywords. Check out our blog on how to optimize your product detail page to convert sales.
Enhanced Brand Content
Like Titles, Bullets and other copy for your product detail page, your Enhanced Brand content should have important information to the buyer that answers the questions “what, who, why, when”. While copy is important, enhanced brand content should give your shopper a visual experience that can enhance their buying experience.
Get Your Inventory Ready
With Prime Day just around the corner, FBA sellers should make sure to have their products arrive at its fulfillment centers by June 27, 2019. Making sure that you have enough inventory for Prime Day ensures that you won’t run out during the big sale!
Last year Prime Day has resulted in an estimated of $4.19 billion in sales. Brands can reach more prime members which can generate an increase in sales just by this event alone. New to Amazon or just getting started? We can help guide you through the Amazon jungle! Contact us at firstname.lastname@example.org for a free consultation.